First let me say, I am not a website developer here to pitch you. I’m an account manager with Scurto Marketing which involves meeting with property managers to hear their needs, goals and issues then working with a team of developers to help solve problems and increase revenue. So, I understand property managers have many concerns when selecting an online partner to represent their brand but thought it would be helpful to provide some good questions to ask a potential web developer.
So here it goes:
Often overlooked in the early decison making process, what’s your developer’s viewpoint on SEO? Google’s requirements involve ground-up development to meet its standards to ultimately give you a higher position in search results.
You can ask how the following are handled: page speed, mobile-first, responsive design, technical audits, broken links, schema markup, no follow links, meta tags, and so on. If they are not handled by the developer, what type of access do they provide to your website's code for marketing agencies?
In the vacation rental world, there are only a few web developers that work specifically in our industry and have developed the ability to integrate with software to be considered a “booking engine.”
Ask your developer how this is handled. What options do I have as far as how and when things sync with my software? Will the user or Google experience a “departure” going from the property details page through to a booking confirmation page?
As the saying goes, “you get what you pay for.” As we mentioned, there isn’t a ton of options for web developers in the vacation rental market, so everyone has a pretty good idea of what their competitors’ products are and where they stack as far as pricing and services. If you have 15 properties and are not really looking to grow, finding the cheapest solution may be best for you.
On the other hand, if you are looking to grow your properties and keep up with the latest trends to increase your conversion rates you really need to develop a relationship with your web developer that can stay fluid with your company’s needs.
We do all of the above. What sets us apart is a very intuitive and advanced CMS and our organic approach to growth. Many companies try to simply build more websites, while we focus on relationships. Due to this drive, we have a stellar approach to support that results in a very happy client base. We typically like to set up a demo so we can show off how our platform can help make our client’s revenue. Anyone interested can reach out to me directly at [email protected] or 850-685-1476.
Learn more about what makes us special here!
Published by Austin Rodgerson Friday, April 24, 2020
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