Blog Posts with "Ppc"

How to Calculate Your Vacation Rental Marketing Budget

Most are looking for a quick answer, but unfortunately the answer is not quick. Within the vacation rental management industry, each company has its own set of variables that can affect your expense calculations. However, there are some basic ideas that prove true with just about every VRM, which I have outlined in this blog post. ##divider## A Marketing Plan This means a real plan on what you have

Optimizing Your Google AdWords Campaign

Most companies have a Google AdWords account, many rely heavily upon it to produce web traffic and transactions, with varying results. But whether your PPC campaign is producing great already or you're looking for ways to get a higher conversion rate, these 5 optimization tips can help. Tip 1 - Geotarget your Campaigns If 95% of your customers/guests come from a specific geographic region