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Direct-Booking Platform

Oliver™ is the perfect compliment to any property manager looking to connect their software to a book-direct website.

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Our Oliver™ platform includes:

A customizable direct-booking website
Seamless integration with property management software
Our advanced Content Management System
An auto-email system with cart abandonment
Website, booking and user analytics
Hosting and support you can count on

A highly-customizable direct-booking website that utilizes industry-standard search features.

Looks great and loads fast.

Our websites are intuitively designed to promote direct bookings. And they load fast and employ the latest SEO techniques to boost your rankings.

Configurable search tools and interface

Finding a property is easy with split-map or list views, as well as familiar search filters based on your software features. Group rentals into complexes or unit types, manage which amenities display and even sort based on availability.

Create vacation rental landing pages on the fly

Generated popular search pages based on software features in real time, and group properties geographically by destination, community or even complex.

Comprehensive property detail pages with everything a guest needs to know

High-resolution photos, videos, dynamic floor plans, support for 3rd-party virtual tours, full property descriptions, customizable features/bedding display, and a host of configurable data points make our property pages as robust as they come.

Simple online booking with seamless software integration

Get stay quotes and book direct with ease. Utilize promo codes that work with your software, optionally display nightly rates on the booking calendar and record guest IP address as acceptance of policies.

Take guest reviews and ask questions

Synchronize guest reviews with your software and configure the display based on ratings, or collect reviews directly through the website itself. Add manager replies to reviews for clarification.

Every property page has a form to submit user questions about rental details or stay information.

Additional features

Area Guide Pages

Local Listings

Enhanced Blog

Guest Portal

Share Favorites

Manage Reservations

An Industry-Best CMS that Evolves with You

Developed from the ground up for the vacation rental industry and the product of 21 years of evolution, the Oliver™ CMS powers our direct-booking website platform and empowers you to do as much or as little website management as you want.

Works with your software

Direct integration with popular property management software solutions. Supplement your property data with custom fields and enhancements, like high-resolution photos, videos, dynamic floor plans and more. Bridge the gap between your software and website with rental performance reports, reservation boards and powerful marketing data.

Control your content

Build and modify web pages on the fly, write blog posts, create local listings and events, and build dynamic landing pages for your properties. Easily upload and manage photos with drag-n-drop sorting, multiple image upload, custom ALT tags and image names. Write content using an intuitive editor.

Understand and sell your users

Manage your website users and guests with CRM functionality. Track their movement across your website(s), including what searches they perform, which properties they view and which stays they quoted. Create drip email campaigns to reach them after they leave.

Create personalized emails with software merge fields

Generate customized emails that automatically send based on reservations and software data, such as confirmations, pre-arrivals, post-departures and many more. Or trigger emails when website users view properties, quote their stay or even bounce from your booking page.

Get detailed analytics on your reservations and marketing sources

Compare your online bookings year over year, see which website is generating the most revenue, and understand which date ranges need more bookings. Bridge the gap between your software and your website to drive marketing efforts.

And so much more, including:

3rd-party integration with Google Analytics, Facebook Pixel, Track Pulse, Navis & more.
Synchronization of contacts with MailChimp and SendGrid.
Customizable booking options, parameters and software sync options.
Rental performance, guest activity and reservation reporting.
Power multiple websites from one place and easily switch between them.
Create accounts for each staff member and assign specific permissions.

Make the move

Take the next step in your vacation rental company's evolution and join us! Level up with our over 22 years of digital marketing experience in the short-term rental industry and superb customer support.