Recent Blog Posts
Posted on Tuesday, September 26, 2017
Most are looking for a quick answer, but unfortunately the answer is not quick. Within the vacation rental management industry, each company has its own set of variables that can affect your expense calculations.
However, there are some basic ideas that prove true with just about every VRM, which I have outlined in this blog post.
A Marketing Plan
This means a real plan on what you have spent and plan on spending, not something you write on a napkin...
Posted on Thursday, August 24, 2017
We all know the importance of good landing pages in our efforts to improve SEO. However, sometimes we go overboard with content, call-to-actions (CTAs) and ugly/obvious keyword stuffing. Never again! At least, that's our hope after you read this article.
Remember: a landing page is one page designed to create a very specific conversion path. For example, booking a specific vacation home, selling specific arrival dates or entering a vacation giveaway...
Posted on Wednesday, April 22, 2015
Destin Charity Wine Auction Foundation (DCWAF) has been raising money to benefit children in need in the Northwest Florida area since 2005. Since then, over $8 million has been raised through hosting world class wine and culinary events. Ranked as one of the “Top 10 Charity Wine Auctions in the U.S.” by Wine Spectator Magazine, the foundation continues to attract wine enthusiasts from around the globe for a worthy cause. Scurto Marketing...
Posted on Thursday, March 12, 2015
Seaside Vacations is a family owned and operated, full-service property management and vacation home provider located in the Outer Banks of North Carolina. Seaside has been in the business of providing great memories for families vacationing in Outer Banks since 1990. Scurto Marketing, a website development and marketing company based in Destin, Florida recently updated the Outer Banks website with a new and improved design. The original site was...
Posted on Thursday, January 29, 2015
Hidden Dunes Beach & Tennis Resort is a beachfront resort located on the Emerald Coast. They provide premier condominium and cottage vacation rentals in Destin, Florida. This is one of several properties managed by Newman-Dailey Resort Properties, a long-time client of Scurto Marketing. In the vacation rental industry, website traffic is not only crucial but ease-of-use during the booking process is equally as important. Scurto Marketing , a website...
Posted on Tuesday, November 18, 2014
Scurto Marketing, a website development and marketing company based in Destin, Florida has launched a new and improved website for Newman-Dailey Resort Properties . A long-time client of Scurto Marketing, NDRP specializes in vacation rentals, sales and management along the Emerald Coast. The decision to update the website was based on the noticeable shift in the industry to make more responsive sites. The main benefit of responsive web design is the...
Posted on Thursday, August 28, 2014
On July 24th, Google unleashed a new search algorithm update in efforts to improve their distance and location ranking parameters. Unnamed as of yet but the public has named “Pigeon”, this update has raised many questions and added confusion to rankings. We have combed the internet and here is a summary of what we found. Observations Since the release, random rankings and page layouts have been changing daily. Trying to keep up with rankings...
Posted on Wednesday, July 23, 2014
The annual Vacation Rental Managers Association (VRMA) Conference is around the corner and Scurto Marketing already has plans to be there. The 2013 conference was held in Nashville, Tennessee and the Scurto team was happy to participate as a vendor and advertise services, including their proprietary Content Management System . On October 26th-29th in San Diego, California, hundreds of vacation rental professionals will attend the...
Posted on Sunday, July 6, 2014
You might have heard that Google Plus is falling by the wayside? Ignore that. More than ever before, Google Plus is driving your website's visibility in Local Search. And if you're not ahead of your competition, YOU might fall by the wayside.
Optimizing your Google Plus Business page can have HUGE effects on your Google Local Search ranking. And if you haven't noticed, local businesses are getting all but pushed out of the standard organic...
Posted on Wednesday, March 12, 2014
Previously, we discussed the benefits of email marketing and began the process details, starting with the Opt-in Email. This brings us to Segmenting Your Market . Having a customer base of individual groups with common factors creates a marketing segment. Each group may need a different approach of advertising. Separating the market into subgroups will help you tailor information specifically to reach your target customers. Then your information is...