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The Power of Email Marketing

May 23, 2024

As digital marketing continues to evolve, one tool has consistently proven its effectiveness: email marketing. For vacation rental managers, leveraging the power of email marketing can lead to increased bookings, enhanced brand awareness, and a stronger connection with past guests—all in a cost-effective manner. Here’s how.

Engaging Past Guests

One of the most significant benefits of email marketing is its ability to engage past guests. These individuals have already experienced your property and are likely to consider returning if they had a positive experience. By keeping in touch through regular emails, you can nurture this relationship and encourage repeat bookings.

How to do it

Send special discounts or exclusive offers to past guests, making them feel like VIPs. Share seasonal events, new properties that just came on your program or local interests to keep them informed and interested. Request feedback from your past guests to show that you value their opinions and are committed to improving their experience.

Increasing Bookings

Email marketing is a powerful tool for driving direct bookings. By sending targeted campaigns, you can reach potential guests directly, bypassing the need for third-party booking platforms and their associated fees.

How to do it

Create special promotional campaigns that highlight last-minute deals, early-bird discounts, or holiday packages to entice recipients to book. Employ a cart abandonment e-mail system to automatically send reminders to potential guests who started the booking process but didn't complete it, encouraging them to finalize their reservation.

Enhancing Brand Awareness

Regular email communication helps keep your brand at the forefront of potential guests’ minds. By consistently delivering valuable content, you can build brand recognition and trust, making your property the go-to choice when recipients are planning their next vacation.

How to do it

Put together content-driven emails that feature travel tips, local attraction guides, or guest testimonials to provide value beyond just promoting your rentals. Use high-quality images and engaging designs to create visually-appealing emails that capture attention. Ensure your emails reflect your brand's voice and identity, creating a cohesive and recognizable presence.


Email marketing is one of the most cost-effective marketing strategies available. With relatively low costs compared to other channels, email marketing offers a high return on investment (ROI) by directly reaching a targeted audience. By engaging past guests, increasing bookings, and enhancing brand awareness, email marketing serves as a vital tool in the hospitality industry.

As you plan your next marketing strategy, consider how a well-executed email campaign can elevate your vacation rental business to new heights.

108 Joe Scurto M
Written by

Joe Scurto

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