Blog Posts with "Seo"

5 Tips to a Better Landing Page

Posted on Thursday, August 24, 2017

We all know the importance of good landing pages in our efforts to improve SEO. However, sometimes we go overboard with content, call-to-actions (CTAs) and ugly/obvious keyword stuffing. Never again! At least, that's our hope after you read this article. Remember: a landing page is one page designed to create a very specific conversion path. For example, booking a specific vacation home, selling specific arrival dates or entering a vacation giveaway... Continue reading

New “Pigeon” Update

Posted on Thursday, August 28, 2014

On July 24th, Google unleashed a new search algorithm update in efforts to improve their distance and location ranking parameters. Unnamed as of yet but the public has named “Pigeon”, this update has raised many questions and added confusion to rankings. We have combed the internet and here is a summary of what we found.  Observations Since the release, random rankings and page layouts have been changing daily. Trying to keep up with rankings... Continue reading


Optimize Your Google Plus Business Page to Improve Local Search Ranking

Posted on Sunday, July 6, 2014

You might have heard that Google Plus is falling by the wayside? Ignore that. More than ever before, Google Plus is driving your website's visibility in Local Search. And if you're not ahead of your competition, YOU might fall by the wayside. Optimizing your Google Plus Business page can have HUGE effects on your Google Local Search ranking. And if you haven't noticed, local businesses are getting all but pushed out of the standard organic... Continue reading


What is Hummingbird?

Posted on Friday, December 27, 2013

On Google’s 15th birthday, a new search algorithm was revealed. Many have wondered what this means and what effects it has online. Here is a short overview on the change.  Named “Hummingbird” for being precise and fast, it was created to return better search results. While it launched in early fall, Google made the announcement on September 26th. Three years ago, “Caffeine Update” was launched to help better gather information rather than actually... Continue reading


SEO Tips - Website Structure

Posted on Friday, July 27, 2012

Having a good website structure is the foundation for successful SEO . By implementing these simple, practical tips on your website, you'll ensure a solid basis for your online marketing efforts. 1. URLs Use keyword-friendly URLs. Do not nest more than 5 subdirectories deep. Example: 2. Page Titles Each page on your site should have a unique page title . It should... Continue reading



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