Blog Writing Tips with Scurto Marketing

So you have some blog topics and you’re ready to write and publish some articles. You want your content to be interesting to readers as well as provide information of value. Search Engine Optimization (SEO) is key to optimize your site and its pages to be found easily. When someone is searching the internet for something specific and types in a few words, the results page shows websites in order of their rankings. The higher you rank, the easier people can find your article. The more targeted traffic you get, the more sales and sign-up potentials. Your blogs can help improve rankings when you carefully select keywords and links. 

How do you decide which keywords to target? Keyword research. Not only do you want keywords relevant to your article topic, you also want ones that are searched often. You have to understand your target market and how they are searching for your content or services. Here are some SEO tools for researching keywords: Browseo.net is a web app that allows you to view any webpage without distractions (similar to what a search engine sees) while highlighting parts that are relevant for SEO. Google Adwords Keyword Planner is a free tool that gives you insight into the volume of monthly searches for a particular keyword. Keyword.Guru gives you instant and live keyword suggestions supplied from multiple search engines.  

To provide additional resources to your readers, be sure to include internal and external links. If your article is about vacation rentals, include internal links for call-to-action. How can they book? Where do they find specials? Including links can help your reader find everything they’re looking for to make their reservation. Outbound links can be provided so the reader has information to complement your article topic. This can be area info, latest news, events, or anything that supports your main goal.  

Blogs are a great way to build rapport and engagement while leading to other opportunities. You want to have interesting topics but your overall goal is to optimize your content for online success. Online success leads to success for your business. Try implementing these tips in your next blog and see how it increases your traffic.