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How Fresh Content Can Drive SEO, Traffic and Bookings

Published on Thursday, May 23, 2024

For vacation rental managers looking to stay ahead in a competitive market, staying on top of the search rankings is crucial to success. One of the most effective ways to achieve this is by consistently creating fresh and relevant content for your website...

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The Importance of SEO and SEM for Short-Term Rental Websites

Published on Thursday, May 23, 2024

As a vacation home manager, your primary goal is to maximize bookings while maintaining high occupancy rates. In the competitive world of short-term rentals, achieving these goals requires a robust online presence. That's where Search Engine Optimization...

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The Power of Email Marketing

Published on Thursday, May 23, 2024

As digital marketing continues to evolve, one tool has consistently proven its effectiveness: email marketing. For vacation rental managers, leveraging the power of email marketing can lead to increased bookings, enhanced brand awareness, and a stronger

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Advantages of Responsive Web Design

Published on Wednesday, May 22, 2024

In today's digital age, where more and more people turn to their smartphones and tablets to browse the Internet, having a website that adapts seamlessly across various devices is not just a luxury but a necessity. This is where responsive web design comes...

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How Social Media Can Boost Bookings

Published on Wednesday, May 22, 2024

Social media is more than just a tool for staying connected with friends and family—it’s a powerful platform for businesses to amplify their reach and engage with potential customers. For vacation rental websites, leveraging the power of social...

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Google - How to Get to the Top

Published on Wednesday, April 12, 2023

Want more direct bookings?  Of course, you do. So you need to get more people to your website. But how? There are many ways to get more traffic, but none are as popular, as well-reported, and as proficient as the classic "Google it." In this article

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The Path to Booking

Published on Thursday, March 24, 2022

A guide based on 20 years of increasing direct bookings with good web design. Design, in our scenario, is much more than your website looking “pretty” or “modern”. Of course, it needs to look good, but when I say design I mean

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Why Choose Scurto Marketing?

Published on Friday, September 24, 2021

A shameless plug on what makes Scurto Marketing special.   ##divider## No Smoke and Mirrors Straightforward open communication. No smoke and mirrors, hidden fees, blocks of support, or tricks that make the upfront price lower but the bottom line

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Making a Video for Your Vacation Rental Website

Published on Thursday, June 24, 2021

This is not an article to convince you of the benefits of a video. You can find that anywhere. This is also not an article on creating a video for individual units. This IS an article on best practices for creating a video for your vacation rental website

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Choosing a Website Developer for Your Vacation Rental Company

Published on Friday, April 24, 2020

First let me say, I am not a website developer here to pitch you. I’m an account manager with Scurto Marketing which involves meeting with property managers to hear their needs, goals and issues then working with a team of developers to help solve

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Vacation Rental Marketing and COVID-19

Published on Thursday, March 26, 2020

Now is not the time to roll over dead. Why would I spend a dime on marketing when people are not booking right now? Are they booking right now? No, but as we know, the vacation rental industry lead time is much longer than buying a sneaker you saw on

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GDPR & CCPA Website Compliancy

Published on Wednesday, February 26, 2020

Does it affect me? But I don’t live in California! While that may be true, you may still be affected by the most recent laws to ensure privacy for California or EU residents. Does your website serve people in the EU or California? Then you may still

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Your Website and Web Accessibility in 2020

Published on Thursday, February 20, 2020

A hot topic in the web community is Website Accessibility. There have been a lot of discussions in the last year with a growing concern about this. Most people are worried about being sued if their website doesn’t have the proper accessibility standards ...

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Why Having a Website Is So Important!

Published on Monday, December 9, 2019

Whether your company is small or large, having a website allows you to market your business online and helps you establish credibility as a business. Your website is the core of your company’s online presence. It will have a far wider reach than any other...

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Blog Writing Tips with Scurto Marketing

Published on Friday, November 1, 2019

So you have some blog topics and you’re ready to write and publish some articles. You want your content to be interesting to readers as well as provide information of value. Search Engine Optimization (SEO) is key to optimize your site and its pages to

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How to Calculate Your Vacation Rental Marketing Budget

Published on Tuesday, September 26, 2017

Most are looking for a quick answer, but unfortunately the answer is not quick. Within the vacation rental management industry, each company has its own set of variables that can affect your expense calculations. However, there are some basic ideas that

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5 Tips to a Better Landing Page

Published on Thursday, August 24, 2017

We all know the importance of good landing pages in our efforts to improve SEO. However, sometimes we go overboard with content, call-to-actions (CTAs) and ugly/obvious keyword stuffing. Never again! At least, that's our hope after you read this article...

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