CooperWynn

The Challenge

Despite their longstanding reputation and success, CooperWynn faced significant challenges in the evolving digital landscape. They needed a comprehensive website refresh alongside an innovative digital marketing strategy to support their growing vacation rental business. Specifically, they sought a forward-thinking partner capable of integrating a proven property management platform and enhancing organic website traffic. The primary objectives were:

• Modernizing their existing website to better reflect their brand and improve user experience.
• Implementing effective SEO strategies to boost organic search traffic.
• Utilizing targeted ad campaigns to maintain a competitive edge and drive consistent growth in website visitors.

Solutions

Website Refresh

To address these challenges, we embarked on a comprehensive overhaul of the CooperWynn website. Our approach included:

• Direct Booking Platform
  We based the new website on our advanced direct-booking platform, ensuring seamless integration with their property management system.
• Brand Customization
  The website was meticulously customized to align with CooperWynn’s brand identity, combining aesthetics with functionality to enhance user experience.
  
  

Digital Marketing Strategy

Enhancing digital presence required a multi-faceted approach:

• SEO Services
  We implemented robust monthly SEO services designed to boost organic traffic. This involves keyword optimization, content creation, and technical SEO enhancements.
  
  
• Ad Management
  To complement the organic strategies, we manage targeted ad campaigns through Google Ads and Facebook. These campaigns were designed to increase visibility, attract potential guests, and convert website visits into bookings.

Results

The implementation of these strategies yielded impressive results:

• Enhanced User Experience
  The revamped website received positive feedback for its user-friendly interface and modern design.
  
  
• Increased Organic Traffic
  Through our SEO efforts, CooperWynn sees a significant uptick in organic website traffic, resulting in higher visibility and more inquiries.
  
  
• Effective Advertising
  Targeted ad campaigns consistently drive high-quality traffic to the website, contributing to steady growth in direct bookings.

Conclusion

The collaboration with our team allowed CooperWynn Property Management to overcome their digital challenges and position themselves for continued growth. By modernizing their website and employing strategic SEO and ad management practices, CooperWynn not only improved their online presence but also solidified their standing as a leader in the Park City lodging market.

For businesses facing similar challenges, this case study illustrates the importance of a comprehensive digital strategy that includes website optimization, SEO, and targeted advertising. With the right partner and approach, even well-established companies can adapt to the digital age and continue to thrive.