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Since 1980, CooperWynn Property Management has been apillar in the Park City lodging market, offering guests a wide selection of high-quality accommodations complemented by exceptional customer service. Leveraging their extensive local expertise and long history of property management, CooperWynn ensures that guests not only enjoy the beauty of Park City but also benefit from insider tips, creating memories that last a lifetime.

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The Challenge

Despite their longstanding reputation and success, CooperWynn faced significant challenges in the evolving digital landscape. They needed a comprehensive website refresh alongside an innovative digital marketing strategy to support their growing vacation rental business. Specifically, they sought a forward-thinking partner capable of integrating a proven property management platform and enhancing organic website traffic. The primary objectives were:

  • Modernizing their existing website to better reflect their brand and improve user experience.
  • Implementing effective SEO strategies to boost organic search traffic.
  • Utilizing targeted ad campaigns to maintain a competitive edge and drive consistent growth in website visitors.


Website Refresh

To address these challenges, we embarked on a comprehensive overhaul of the CooperWynn website. Our approach included:

  • Direct Booking Platform
    We based the new website on our advanced direct-booking platform, ensuring seamless integration with their property management system.
  • Brand Customization
    The website was meticulously customized to align with CooperWynn’s brand identity, combining aesthetics with functionality to enhance user experience.

Digital Marketing Strategy

Enhancing digital presence required a multi-faceted approach:

  • SEO Services
    We implemented robust monthly SEO services designed to boost organic traffic. This involves keyword optimization, content creation, and technical SEO enhancements.

  • Ad Management
    To complement the organic strategies, we manage targeted ad campaigns through Google Ads and Facebook. These campaigns were designed to increase visibility, attract potential guests, and convert website visits into bookings.


The implementation of these strategies yielded impressive results:

  • Enhanced User Experience
    The revamped website received positive feedback for its user-friendly interface and modern design.

  • Increased Organic Traffic
    Through our SEO efforts, CooperWynn sees a significant uptick in organic website traffic, resulting in higher visibility and more inquiries.

  • Effective Advertising
    Targeted ad campaigns consistently drive high-quality traffic to the website, contributing to steady growth in direct bookings.


The collaboration with our team allowed CooperWynn Property Management to overcome their digital challenges and position themselves for continued growth. By modernizing their website and employing strategic SEO and ad management practices, CooperWynn not only improved their online presence but also solidified their standing as a leader in the Park City lodging market.

For businesses facing similar challenges, this case study illustrates the importance of a comprehensive digital strategy that includes website optimization, SEO, and targeted advertising. With the right partner and approach, even well-established companies can adapt to the digital age and continue to thrive.

Make the move

Take the next step in your vacation rental company's evolution and join us! Level up with our over 22 years of digital marketing experience in the short-term rental industry and superb customer support.

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Our clients made $18.08m in direct-booking revenue last year.