The Solution
Cinnamon Shore partnered with Scurto Marketing to tackle this monumental task. Scurto Marketing was chosen for its proven expertise in creating custom websites that are both aesthetically pleasing and highly functional. The solution comprised several key components:
Custom Website Design
Scurto Marketing developed a visually stunning website that captures the natural beauty and unique appeal of Cinnamon Shore. The design was crafted to be welcoming and intuitive, ensuring an exceptional user experience.
- Integration with Property Management Software
The new website includes real-time connections with Cinnamon Shore's property management software. This integration allows seamless booking and management of vacation rentals, making it easier for guests to find and reserve their ideal accommodations.
- MLS Listings for Real Estate
To accommodate the real estate aspect of Cinnamon Shore's offerings, the website was integrated with Multiple Listing Service (MLS) databases. This feature provides up-to-date real estate listings, allowing potential buyers to explore available properties comprehensively.
- Retail and Package Integration
The website also integrates with Cinnamon Shore's retail shops and package offerings. This functionality enables visitors to browse and purchase products and services with ease, enhancing their overall experience.
Digital Marketing
Our strategic marketing partnership includes providing Cinnamon Shore with a host of digital marketing services, which include:
- SEO (Search Engine Optimization)
In-depth SEO and SEM strategies are employed each month to increase search engine positioning and drive organic traffic.
- Ad Management
Optimized management of pay-per-click and re-marketing ads are handled through Google Ads and Facebook Ads, and those campaigns are aligned with Cinnamon Shore's overall marketing efforts.
- Email Campaigns
Custom e-mail marketing pieces are created monthly and sent to past guests and subscribers, informing them about upcoming event, vacation specials and the goings on of the community.
- Weekly Consultation Meetings
Ensuring corporate marketing initiatives are carried out and consistent across digital marketing platforms and true to their goals.