Say Hello
Get a Quote
Home > Blog

Latest Blog Posts

Email Marketing - Part 3

Previously, we discussed the benefits of email marketing and began the process details, starting with the Opt-in Email. This brings us to Segmenting Your Market . Having a customer base of individual groups with common factors creates a marketing segment. Each group may need a different approach of advertising. Separating the market into subgroups will help you tailor information specifically to reach your target customers. Then your information is more likely to appeal to that group...

Read the full article | Published on Wednesday, March 12, 2014

Email Marketing - Part 2

In our first part of this series, we discussed what an effective tool email marketing can be and the best ways to increase subscribers. This brings us to the next process – opting people in and segmenting them.   First, we start the Opt-in Email – An Opt-in Email is sent to people who have not yet accepted a continuous subscription to your newsletter. Here are some things to keep in mind: Have an eye-catching headline to intrigue the reader. Assure the client you respect their privacy...

Read the full article | Published on Thursday, March 6, 2014

Scurto Marketing Launches Resort Realty Website

Scurto Marketing, a website development and marketing company based in Destin, Florida has launched a new website for Resort Realty in North Carolina. This new site has a clean, bold design with enhanced content focused on the company’s mission to provide the ultimate experience for vacation guests, property owners, and all clients and employees.  Resort Realty has been providing Outer Banks vacation beach rentals and real estate services for over 25 years. Located in Nags Head...

Read the full article | Published on Wednesday, February 19, 2014

Getting Results by Email Marketing – Part 1

Even with technology rapidly moving forward and social media getting most of the attention, email marketing is still a very effective way to build repeat business. Receiving a newsletter in your inbox from a familiar brand is a less intimidating, more personal environment, making people more apt to take the time to review your message. But with so much junk mail these days, you want to guarantee that your mail gets read. This will be the first of a three part series on avenues to enhance...

Read the full article | Published on Tuesday, February 18, 2014

What is Hummingbird?

On Google’s 15th birthday, a new search algorithm was revealed. Many have wondered what this means and what effects it has online. Here is a short overview on the change.  Named “Hummingbird” for being precise and fast, it was created to return better search results. While it launched in early fall, Google made the announcement on September 26th. Three years ago, “Caffeine Update” was launched to help better gather information rather than actually sort information. But it has been...

Read the full article | Published on Friday, December 27, 2013