Say Hello
Get a Quote
Home > Blog

Latest Blog Posts

New Responsive Site for Newman-Dailey Resort Properties

Scurto Marketing, a website development and marketing company based in Destin, Florida has launched a new and improved website for Newman-Dailey Resort Properties . A long-time client of Scurto Marketing, NDRP specializes in vacation rentals, sales and management along the Emerald Coast. The decision to update the website was based on the noticeable shift in the industry to make more responsive sites. The main benefit of responsive web design is the ability to adjust and optimize, making...

Read the full article | Published on Tuesday, November 18, 2014

New “Pigeon” Update

On July 24th, Google unleashed a new search algorithm update in efforts to improve their distance and location ranking parameters. Unnamed as of yet but the public has named “Pigeon”, this update has raised many questions and added confusion to rankings. We have combed the internet and here is a summary of what we found.  Observations Since the release, random rankings and page layouts have been changing daily. Trying to keep up with rankings at this time is therefore futile. A...

Read the full article | Published on Thursday, August 28, 2014

Scurto Marketing Looks Forward to 2014 VRMA Conference in San Diego

The annual Vacation Rental Managers Association (VRMA) Conference is around the corner and Scurto Marketing already has plans to be there. The 2013 conference was held in Nashville, Tennessee and the Scurto team was happy to participate as a vendor and advertise services, including their proprietary Content Management System .      On October 26th-29th in San Diego, California, hundreds of vacation rental professionals will attend the yearly event for educational tips and...

Read the full article | Published on Wednesday, July 23, 2014

Optimize Your Google Plus Business Page to Improve Local Search Ranking

You might have heard that Google Plus is falling by the wayside? Ignore that. More than ever before, Google Plus is driving your website's visibility in Local Search. And if you're not ahead of your competition, YOU might fall by the wayside. Optimizing your Google Plus Business page can have HUGE effects on your Google Local Search ranking. And if you haven't noticed, local businesses are getting all but pushed out of the standard organic SERP (search engine results page...

Read the full article | Published on Sunday, July 6, 2014

Email Marketing - Part 3

Previously, we discussed the benefits of email marketing and began the process details, starting with the Opt-in Email. This brings us to Segmenting Your Market . Having a customer base of individual groups with common factors creates a marketing segment. Each group may need a different approach of advertising. Separating the market into subgroups will help you tailor information specifically to reach your target customers. Then your information is more likely to appeal to that group...

Read the full article | Published on Wednesday, March 12, 2014