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New “Pigeon” Update

On July 24th, Google unleashed a new search algorithm update in efforts to improve their distance and location ranking parameters. Unnamed as of yet but the public has named “Pigeon”, this update has raised many questions and added confusion to rankings. We have combed the internet and here is a summary of what we found.  Observations Since the release, random rankings and page layouts have been changing daily. Trying to keep up with rankings at this time is therefore futile. A...

Read the full article | Published on Thursday, August 28, 2014

Scurto Marketing Looks Forward to 2014 VRMA Conference in San Diego

The annual Vacation Rental Managers Association (VRMA) Conference is around the corner and Scurto Marketing already has plans to be there. The 2013 conference was held in Nashville, Tennessee and the Scurto team was happy to participate as a vendor and advertise services, including their proprietary Content Management System .      On October 26th-29th in San Diego, California, hundreds of vacation rental professionals will attend the yearly event for educational tips and...

Read the full article | Published on Wednesday, July 23, 2014

Optimize Your Google Plus Business Page to Improve Local Search Ranking

You might have heard that Google Plus is falling by the wayside? Ignore that. More than ever before, Google Plus is driving your website's visibility in Local Search. And if you're not ahead of your competition, YOU might fall by the wayside. Optimizing your Google Plus Business page can have HUGE effects on your Google Local Search ranking. And if you haven't noticed, local businesses are getting all but pushed out of the standard organic SERP (search engine results page...

Read the full article | Published on Sunday, July 6, 2014

Email Marketing - Part 3

Previously, we discussed the benefits of email marketing and began the process details, starting with the Opt-in Email. This brings us to Segmenting Your Market . Having a customer base of individual groups with common factors creates a marketing segment. Each group may need a different approach of advertising. Separating the market into subgroups will help you tailor information specifically to reach your target customers. Then your information is more likely to appeal to that group...

Read the full article | Published on Wednesday, March 12, 2014

Email Marketing - Part 2

In our first part of this series, we discussed what an effective tool email marketing can be and the best ways to increase subscribers. This brings us to the next process – opting people in and segmenting them.   First, we start the Opt-in Email – An Opt-in Email is sent to people who have not yet accepted a continuous subscription to your newsletter. Here are some things to keep in mind: Have an eye-catching headline to intrigue the reader. Assure the client you respect their privacy...

Read the full article | Published on Thursday, March 6, 2014