Posted on Tuesday, September 26, 2017
Most are looking for a quick answer, but unfortunately the answer is not quick. Within the vacation rental management industry, each company has its own set of variables that can affect your expense calculations.
However, there are some basic ideas that prove true with just about every VRM, which I have outlined in this blog post.
A Marketing Plan
This means a real plan on what you have spent and plan on spending, not something you write on a napkin...
Posted on Thursday, August 24, 2017
We all know the importance of good landing pages in our efforts to improve SEO. However, sometimes we go overboard with content, call-to-actions (CTAs) and ugly/obvious keyword stuffing. Never again! At least, that's our hope after you read this article.
Remember: a landing page is one page designed to create a very specific conversion path. For example, booking a specific vacation home, selling specific arrival dates or entering a vacation giveaway...