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Latest 6/23/2026

Social Media That Builds Community, Not Just Bookings

Social Media That Builds Community, Not Just Bookings For most vacation rental companies, social media has become a numbers game. Post more, get more likes, drive more clicks, fill more nights. And while metrics matter, an entire generation of travelers is starting to tune out accounts that feel like they're constantly selling something. At Scurto Marketing, we believe...

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595 1 H

Social Media That Builds Community, Not Just Bookings

Published on Tuesday, June 23, 2026

Social Media That Builds Community, Not Just Bookings For most vacation rental companies, social media has become a numbers game. Post more, get more likes, drive more clicks, fill more nights. And while metrics matter, an entire generation of travelers

Read Article
593 1 H

Switching Your Software (PMS) ? Timing is everything.

Published on Thursday, April 30, 2026

Deciding to leave a legacy platform or switch agencies is a major pivot for any Vacation Rental Manager (VRM). While the desire for a better system is often urgent, the success of that transition depends entirely on your roadmap. At Scurto, we’ve

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561 Session To Booking Ratio H

The Most Overlooked Number In Your Analytics

Published on Tuesday, February 24, 2026

The Most Overlooked Number in Your Analytics In the high-stakes world of vacation rental marketing, the industry remains fixated on traffic. Metrics like "sessions," "clicks," and "reach" dominate the conversation, but they often mask the underlying health

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558 Ppc Reporting H

Pay Per Click Success

Published on Monday, January 19, 2026

What a Successful PPC Campaign Actually Looks Like (and How to Read the Reports) Pay-per-click (PPC) advertising is often misunderstood—especially in industries where customers don’t convert on the first visit. For vacation rentals, destination

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556 Guide To Ai Search H

Guide to Ranking in AI Results

Published on Friday, January 9, 2026

Search behavior is shifting rapidly. Guests are no longer relying solely on traditional Google searches; they are increasingly asking questions directly to AI-driven platforms such as Google AI Overviews, ChatGPT, Bing Copilot, and voice assistants. For

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