Digital Marketing Blog for Vacation Rental Companies

Digital Marketing Blog for Vacation Rental Companies and the Travel Industry

Latest 1/19/2026

Pay Per Click Success

What a Successful PPC Campaign Actually Looks Like (and How to Read the Reports) Pay-per-click (PPC) advertising is often misunderstood—especially in industries where customers don’t convert on the first visit. For vacation rentals, destination-based travel, and other high-ticket purchases, a “successful” PPC campaign rarely looks like someone...

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Pay Per Click Success

Published on Monday, January 19, 2026

What a Successful PPC Campaign Actually Looks Like (and How to Read the Reports) Pay-per-click (PPC) advertising is often misunderstood—especially in industries where customers don’t convert on the first visit. For vacation rentals, destination

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Guide to Ranking in AI Results

Published on Friday, January 9, 2026

Search behavior is shifting rapidly. Guests are no longer relying solely on traditional Google searches; they are increasingly asking questions directly to AI-driven platforms such as Google AI Overviews, ChatGPT, Bing Copilot, and voice assistants. For

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Boost Bookings with Structured Data

Published on Thursday, October 16, 2025

Boost Your Bookings with Structured Data For vacation rental managers, maximizing online visibility is essential for increasing occupancy rates and revenue. While professional photos and compelling property descriptions are crucial, there's a powerful

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The Importance of Branding in the Vacation Rental Industry

Published on Thursday, October 9, 2025

The Importance of Branding in the Vacation Rental Industry In today’s competitive vacation rental market, travelers aren’t just booking a place to stay—they’re choosing an experience. With platforms like Airbnb and VRBO dominating

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539 Features To Improve Your Vacation Rental Website H

Supercharge Your Website with New Tools & Features

Published on Thursday, August 21, 2025

Scurto Marketing continues to revolutionize the vacation rental industry with its cutting-edge tools and features designed to drive direct bookings and streamline operations. This article lists many of our most important tools and features that can optimize...

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