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Email Marketing - Part 3

Previously, we discussed the benefits of email marketing and began the process details, starting with the Opt-in Email. This brings us to Segmenting Your Market . Having a customer base of individual groups with common factors creates a marketing segment. Each group may need a different approach of advertising. Separating the market into subgroups will help you tailor information specifically to reach your target customers. Then your information is more likely to appeal to that group...

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Resort Realty

One of the longest running and largest vacation rental companies in the Outer Banks chooses Scurto Marketing to help create a new online presence that could meet the demands of their varied...