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New “Pigeon” Update

On July 24th, Google unleashed a new search algorithm update in efforts to improve their distance and location ranking parameters. Unnamed as of yet but the public has named “Pigeon”, this update has raised many questions and added confusion to rankings. We have combed the internet and here is a summary of what we found.  Observations Since the release, random rankings and page layouts have been changing daily. Trying to keep up with rankings at this time is therefore futile. A...

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One of the longest running and largest vacation rental companies in the Outer Banks chooses Scurto Marketing to help create a new online presence that could meet the demands of their varied...