Managing Website Pages and SEO Metadata

The CMS gives you one place to manage a website page's details, written content, media, classifications, and search metadata. This guide explains the main editing workflow and how each field affects the page.

Find or create a website page

Open Content > Web Pages. Select an existing page from the list to edit it, or select Add new web page to create one.

The options available in the editor can vary by page type, account permissions, and enabled features. For a broader introduction to CMS navigation and account-specific features, see Getting Started with the CMS Dashboard.

Manage the page details

The Details tab contains the primary settings for the page:

• Web Page Type: identifies the kind of content. Changing this setting may be limited to Scurto staff.
• Website: associates the page with one website or, when supported, All Websites.
• Title: the internal and visible name used to identify the page. Titles can contain up to 100 characters.
• URL Title: the page-friendly portion of the URL. It can contain up to 75 characters. Keep it short, descriptive, lowercase, and separated with hyphens when entering it manually.
• Teaser: a short summary that may appear in lists, cards, or previews. It can contain up to 150 characters.
• Hidden: prevents the page from appearing where visible content is expected. Use this when preparing content that is not ready to display.
• Priority and Position: help control prominence or ordering where the website supports those settings.
• Category and Tags: classify related content for filtering, grouping, or website display rules.

Select Save after changing details or metadata. A confirmation toast appears when the details save completes successfully.

Edit Content/HTML

Open the Content/HTML tab to edit the main body of the page. Use the editor for headings, paragraphs, lists, links, and other supported formatting. Select Save to keep the changes, or Cancel & Revert to discard the current edits and restore the last saved content.

Use a clear heading structure: one main page heading followed by descriptive subheadings. Break long text into short paragraphs and lists so it is easy to scan on desktop and mobile screens.

Manage images and videos

Open the Media tab to add, edit, remove, or reorder images and videos associated with the page. The first or highest-priority image may be used as the lead image depending on the website's design.

Use meaningful image names, captions, and alternative text. Alternative text should briefly describe the image's useful content rather than repeat a file name.

Configure fields and filters

The Fields & Filters tab contains optional structured fields and rental filters used by supported page layouts. These settings are not required for every standard website page and should only be changed when the page's website feature or layout uses them.

Write the SEO page title

The Page Title in the Meta Tags section is the title search engines may show in results and browsers may show in the tab. It is separate from the page's regular Title field.

• Describe the specific page clearly.
• Put the most important subject near the beginning.
• Avoid repeating the same Page Title across multiple pages.
• Aim for approximately 50–60 characters. The CMS displays the current character count and highlights the recommended range.

Select Auto generate to have the CMS propose a Page Title from the saved content. Review the generated text before saving it.

Write the meta description

The Meta Description is a short summary that search engines may use beneath the Page Title in search results.

• Summarize the page accurately and give readers a reason to visit it.
• Use natural language rather than a list of keywords.
• Make descriptions unique when pages serve different purposes.
• Aim for approximately 120–160 characters. The CMS displays the current count and recommended range.

If the Meta Description is blank, the website may pull a description from the page content. Writing a focused description gives you more control. You can also select Auto generate to create a draft from saved content, then revise it before saving.

Use the Meta Tag Editor for multiple pages

Open Content > Meta Tag Editor when you need to review Page Titles and Meta Descriptions across several records. Filter the list by content type and, when available, website.

Each row displays character guidance for the Page Title and Meta Description. Changes save when you leave the field, and the field briefly indicates that the update was saved. This editor is useful for finding missing metadata or improving several pages without opening each full page record.

Review changes after saving

After updating a page, review it on the website to confirm headings, links, images, spacing, and mobile presentation. Search engines decide when to recrawl a page, so updated titles and descriptions may not appear in search results immediately.

Website and SEO performance reports can be affected by the selected site and reporting period. How the Dashboard Date Range Affects Reports goes into more depth on choosing the correct website and date range when reviewing results.