Summit County

Challenge

Running a successful property management company with several hundred vacation rentals comes with its own set of challenges. For Summit County Mountain Retreats, staying on top of the competitive vacation rental market required a robust online presence and effective marketing strategies. Their primary challenges included:

• Website Performance and Management
  They needed a reliable website partner who could handle the extensive portfolio of properties, ensuring the platform was user-friendly, visually appealing, and easy to update.
  
  
• Comprehensive Marketing Solutions
  To maintain and grow their market position, they required a marketing partner capable of managing all aspects of their marketing efforts, including email marketing, search engine optimization (SEO), ad management, and more.

Solution

To address these challenges, Summit County Mountain Retreats partnered with us and our deep experience with website development and digital marketing in the vacation rental industry. The collaboration focused on two primary objectives:

Website Development

Scurto Marketing designed and developed a highly productive website tailored to enhance Summit County Mountain Retreats' brand identity. Key features of the new website included:

• User-Friendly Interface
  An intuitive and visually appealing design that ensures easy navigation for visitors.
  
  
• Seamless Property Management Integration
  A robust platform capable of handling hundreds of properties, making it simple for the management team to update content and manage listings.
  
  
• Responsive Design
  Ensuring optimal performance across all devices—desktops, tablets, and smartphones.
  
  

Digital Marketing

Scurto Marketing took a holistic approach to enhance Summit County Mountain Retreats' marketing efforts. Their services included:

• Email Marketing
  Crafting targeted email campaigns to engage past and potential guests, promoting special offers and new property listings.
  
  
• SEO Optimization
  Implementing SEO best practices to improve the website’s search engine ranking, driving organic traffic and increasing visibility.
  
  
• Ad Management
  Managing online advertisements to maximize return on investment (ROI) and attract more bookings.
  
  
• Week-by-Week Consultation
  Providing regular consultations to assess marketing performance and strategize new initiatives.

Conclusion

By partnering with Scurto Marketing, Summit County Mountain Retreats is successfully navigating the challenges of maintaining a leading position in the vacation rental industry. The comprehensive solutions provided by Scurto Marketing, from website development to ongoing marketing consultations, not only strengthen their brand identity but also drive tangible business growth.