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Supercharge Your Website with New Tools & Features

August 21, 2025

Scurto Marketing continues to revolutionize the vacation rental industry with its cutting-edge tools and features designed to drive direct bookings and streamline operations. This article lists many of our most important tools and features that can optimize your website and help drive more revenue.


General Content & Structure

  1. Proper website and homepage structure
  2. Smart homepage hero utilizing videos and images
  3. Dynamic blog article layout based on content
  4. Proper blog structure and categorization
  5. Enhanced About Us pages that highlight your team
  6. Use lead capture pop-up modals on key pages
  7. Google Tag review and implementation

Rental Search

  1. Double calendar approach to selecting stay dates
  2. Flexible arrival date options for more property inclusion
  3. Simpler 1-click search bar
  4. Dynamic map-based search results
  5. Share search results with stay dates
  6. Share favorite properties with stay dates
  7. Urgency notifications to prompt immediate booking
  8. Icons and banners to highlight important rental features
  9. Highlight applicable specials in search results

Rental Details Pages

  1. Book direct price comparison widget
  2. Split cost calculator
  3. Join the wait list on booked properties
  4. Alternate page display for important properties
  5. Highlight applicable specials above fold
  6. Enhanced sleeping arrangement viewer
  7. Dynamic photo viewer (scroll for mobile, slideshow with thumbs for desktop)

Users & Guests

  1. Add-on packages after booking
  2. User login using Google, Apple or Facebook
  3. Extend reservation auto-email (extend forwards or backwards)
  4. Post-departure review and survey collection
  5. Add other members of traveling party to reservation
110 Austin Rodgers M
Written by

Austin Rodgers

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Our clients made $242.42m in direct-booking revenue last year.