Tracking Events with Google & Facebook
September 10, 2025
This is a reference to website actions and which Google/Facebook events they trigger.
Footer & popup sign ups
Contact form
More Information form on Rental Details Pages
Google: generate_leadFacebook: Lead
After user login
Google: login
After user creates account
Google: generate_leadFacebook: complete_registration
After completed booking
Google: add_payment_info, add_shipping_info, purchase, close_convert_LeadFacebook: AddPaymentInfo, Purchase
After saving a property
Google: add_to_wishlistFacebook: AddToWishlist
When arriving on reservations page
Google: begin_checkoutFacebook: InitiateCheckout
When viewing a property details page
Google: view_itemFacebook: ViewContent
When viewing special details page
Google: view_promotionFacebook: ViewContent
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