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Advocacy Platform

We've partnered with Flip.to to help turn your guests into promoters of your brand -- empowering them to market for you in a way that you can't.

How it Works

This highly-effective advocacy system provides a series of integrated touchpoints that make it easy for your guests to promote your properties and brand on social networks. Basically, good ol' word of mouth but for the digital 21st century.

Pre-Arrival Email

Touchpoint #1

Before they arrive...

After a booking & Before a stay:
On your booking confirmation page and in an auto-email, your guest is prompted to share their upcoming stay with friends. When they do, they will receive an incentive from you.

Example:

"Thanks for booking with us Austin! Now share your trip with your friends and get 10% off bike rentals during your stay! Your friends will receive 10% off their next stay with us. Hey, what are friends for… "

Pre stay social media image
Post-Departure Email

Touchpoint #2

After they leave...

Another email is sent asking your guest to enter their favorite photo and caption to win a free stay. The photo with the most votes wins, so your guests naturally want to share their photo. The platforms allow them to do this in a way that promotes your brand and provides an incentive for your guest's friends to vote.

Example:

"We hope you enjoyed your stay Austin! Share your vacation experience with your friends and be automatically entered to win our spring getaway contest featuring a free 3-night stay at any one of our properties! Your voting friends will receive 10% off their next stay. They’ll love it! "

Post stay social media image
Social media image of river images

Touchpoint #3

On Your Website

Integrate a photo river of other guests’ pictures and quotes to help new potential guests see real stories of how others enjoyed your properties.

Example:

Add a sign-up panel on key landing pages that promote guests to sign-up to unlock their gift and or save their incentive for later.

Image of sign up page

The Results

When your guests tell others about you, they become an advocate. What better audience than the friends and family of your past guests? When these like what they see and want to stay in touch, they become a warm lead.

Stats from Sterling Resorts:

(https://www.sterlingresorts.com/)

The first 90 days of advocacy produced:

  • 127 guests shared with their friends about their upcoming stay - becoming advocates
  • 284,000 friends and family of these guests were introduced to their brand
  • 36,000 took the next step and visited the website. That’s a 12.9% click through rate.
  • Of these, 2,000 become warm leads willing to give their email address to stay in touch.
  • That’s an average of 15 warm leads per advocate.
  • Sterling Resorts has seen a triple-digit ROI in just 90 days.

The Details

Ready to start your very own advocacy program but not wanting to take on another task? We can help.

Here's what you will receive:

1. Website Integration: Turn-key integration with your Scurto Marketing website. You tell us what you want the value added offers to be and we handle the rest.
The advocacy program will be integrated into your confirmation page, key landing pages and property detail pages.

2. If you’re using our automatic email system we will integrate dynamic banners that will appear on pre- and post-stay emails.
If you use some other type of email system we can provide these banners and code to interject into your current emails or we can create stand-alone pre- and post-stay emails to start turning your guests into advocates.

3. Did we mention all of the entries, media and quotes are now yours to use? We will provide you the legal terms, conditions and releases to protect your interests.

4. In an effort to makes sure no inappropriate content makes it to your website each entry has to be approved manually. We can manage this and post the best entries to your social accounts for you! Plus, you'll get a catalog a library of new content your guests have created that you can use for other marketing efforts. We'll report back to you weekly on our progress.

Get started promoting your brand!

Let's get the ball rolling. Tell us a little about yourself, your project, and anything else that comes to mind.

Who?

We are a website development and online marketing company that specializes in the travel industry. We're a team of innovative and experienced developers, designers, writers and consultants, dedicated to providing quality marketing services for your business.

What?

Our Services Include:
  • Website Development
  • Cloud &: Email Hosting
  • Search-Engine Marketing
  • Social Network Marketing
  • Email Campaigns
  • Copy Writing
  • Graphic Design

Where?

We are located in Destin on the Northwest Florida Coast.

You can contact us at:
(855) SCU-RTO1
hello@scurto.com