Previously, we discussed the benefits of email marketing and began the process details, starting with the Opt-in Email. This brings us to Segmenting Your Market. Having a customer base of individual groups with common factors creates a marketing segment. Each group may need a different approach of advertising. Separating the market into subgroups will help you tailor information specifically to reach your target customers. Then your information is more likely to appeal to that group. Your Opt-in Email was successful and they decided to join - now what? Here are some ideas to break up your clients to tailor your marketing. Provide questions and check boxes on your site.
Thank You Email
The Scurto Marketing Content Management System works in conjunction with your website to segment and easily export tailored lists of users based on their interest. Newsletters and regular email campaigns directed at a custom audience result in greater interest and higher Click-Through-Rates.
Tell us a little about yourself, your project, and anything else that comes to mind.