Newman-Dailey Resort Properties and Scurto Marketing Launch Destin Mediterranea Microsite
Mediterranea features expansive beachfront access to Destin's white sand beaches and emerald waters. Newman-Dailey manages multiple units in the complex and they can still be viewed and rented from their parent site, DestinVacation.com.
So why have a micro-site just for the Mediterranea condominium? Austin Rodgers with Scurto Marketing says: “We optimize pages on a daily basis to become easily found by search engines, and optimizing a whole site really gives you the opportunity to focus your SEO content on details that would get lost on a larger site.”
DestinMediterranea.com is one of eight websites Scurto Marketing developed for Newman-Dailey Resort Properties, all with a shared CMS. Each website can “hold its own” in both traffic and search engine listing position. The microsites have many benefits, but with Google’s preference for personalized, local search results, it’s important to have a location-specific strategy that includes websites tailored to your property locations.
Visit the new microsite at www.DestinMediterranea.com.
Thursday, September 5, 2013