If you are a property manager or vacation rental management company, you would no doubt like to say that your vacation rental website is doing its job. And it may well be. But there's always room for improvement.
Here are some key areas to look at when doing an analysis of your website:
Conversion Rate
No matter how much online booking revenue you generate each month, what you really need to look at is your conversion rate. In other words, the percentage of website visitors that book online, or offline if you have that sort of tracking capability. Of course, conversion rates will vary with time of year and market, but good rates can be seen from 0.5-2%.
Company Branding
Your website needs to promote, not only your vacation rental inventory, but your company. Do you offer a competitive edge over other rental management companies in your area? Promote it on your website homepage and distinguish yourself from the pack.
Scurto Marketing specializes in beautifully-designed vacation rental websites that meet the growing needs of the industry and the latest technologies. Request a quote from us and let us help you grow your online revenue and put more heads in beds.
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