Hidden Dunes Beach & Tennis Resort is a beachfront resort located on the Emerald Coast. They provide premier condominium and cottage vacation rentals in Destin, Florida. This is one of several properties managed by Newman-Dailey Resort Properties, a long-time client of Scurto Marketing. In the vacation rental industry, website traffic is not only crucial but ease-of-use during the booking process is equally as important. Scurto Marketing, a website development and marketing company based in Destin, has launched a newly designed website for Hidden Dunes. Since responsive web design adoption is growing rapidly, the site was updated with responsive features for multi-platform capability.
“It’s become clear over the past couple of years that responsive website design is here to stay,” says Joe Scurto, Owner of Scurto Marketing. “With the ever-increasing amount of mobile and tablet web users, it’s imperative that websites are ‘smart enough’ to know how to display the same information across platforms.”
Responsive web design allows websites to respond to its environment and adapt fluidly with flexible layouts and media. An increasing amount of travelers are booking on smaller devices and the industry is adapting. When a user comes to the site, they will receive the same content whether on a desktop computer, a laptop, or a mobile device. Rather than being constrained by display size, images are resized based on the resolution of the device being used. With a site that has a vast selection of properties to list, optimal viewing will be most beneficial for users narrowing down results. These enhancements will be an overall improvement helping people find the information they need in faster time.
Scurto Marketing is a full-featured online marketing agency that specializes in the vacation rental industry. Services include website development, email hosting, search-engine marketing, and email campaigns. Many clients have taken advantage of the custom Content Management System offered which provides tools that aid in making management more successful. Hidden Dunes website was designed to reflect its coastal environment and now offers a more engaging user experience. The updated site can be found at www.HiddenDunesDestin.com.
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