New “Pigeon” Update
On July 24th, Google unleashed a new search algorithm update in efforts to improve their distance and location ranking parameters. Unnamed as of yet but the public has named “Pigeon”, this update has raised many questions and added confusion to rankings. We have combed the internet and here is a summary of what we found.
Since the release, random rankings and page layouts have been changing daily. Trying to keep up with rankings at this time is therefore futile. A noticeable reduction in local 7-packs that show in local queries and duplicate results have occurred. There is an increase in 2 and 3-packs as well as a significant boost of local directories. As a result, individual location websites are pushed back to the next search pages.
While the dust continues to settle, there are ways to enhance your visibility on Google and other search engines. Make sure your Google local listing is claimed and all data is complete and accurate. Check all your business listings to ensure consistency. Confirm the map pin is in the correct location. Include city or state into the website’s title tag. Continue to engage with customers on social media and work on gaining positive reviews. The results are still fluctuating but the best thing to do at this point is to build a solid business presence in all major directories.
Thursday, August 28, 2014