In our first part of this series, we discussed what an effective tool email marketing can be and the best ways to increase subscribers. This brings us to the next process – opting people in and segmenting them.
First, we start the Opt-in Email – An Opt-in Email is sent to people who have not yet accepted a continuous subscription to your newsletter. Here are some things to keep in mind:
The next step in the process is Segmenting. This is the action of dividing your audience into groups according to particular criteria. The final part in this series will review ideas on creating your own marketing segment. Stay tuned next week!
Tell us a little about yourself, your project, and anything else that comes to mind.