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March 2014 Blog Posts

Email Marketing - Part 3

Posted on Wednesday, March 12, 2014

Previously, we discussed the benefits of email marketing and began the process details, starting with the Opt-in Email. This brings us to Segmenting Your Market . Having a customer base of individual groups with common factors creates a marketing segment. Each group may need a different approach of advertising. Separating the market into subgroups will help you tailor information specifically to reach your target customers. Then your information is... Continue reading


Email Marketing - Part 2

Posted on Thursday, March 6, 2014

In our first part of this series, we discussed what an effective tool email marketing can be and the best ways to increase subscribers. This brings us to the next process – opting people in and segmenting them.   First, we start the Opt-in Email – An Opt-in Email is sent to people who have not yet accepted a continuous subscription to your newsletter. Here are some things to keep in mind: Have an eye-catching headline to intrigue the reader. Assure... Continue reading

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