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July 2012 Blog Posts

SEO Tips - Website Structure

Posted on Friday, July 27, 2012

Having a good website structure is the foundation for successful SEO . By implementing these simple, practical tips on your website, you'll ensure a solid basis for your online marketing efforts. 1. URLs Use keyword-friendly URLs. Do not nest more than 5 subdirectories deep. Example: www.abctravel.com/vacation-rentals/aspen/casa-grande 2. Page Titles Each page on your site should have a unique page title . It should... Continue reading


Vacation Rental Website

Posted on Wednesday, July 4, 2012

If you are a property manager or vacation rental management company, you would no doubt like to say that your vacation rental website is doing its job. And it may well be. But there's always room for improvement. Here are some key areas to look at when doing an analysis of your website: Conversion Rate No matter how much online booking revenue you generate each month, what you really need to look at is your conversion rate .... Continue reading

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