Posted on Monday, June 27, 2011
Most companies have a Google AdWords account, many rely heavily upon it to produce
web traffic and transactions, with varying results. But whether your PPC campaign
is producing great already or you're looking for ways to get a higher conversion
rate, these 5 optimization tips can help.
Tip 1 - Geotarget your Campaigns
If 95% of your customers/guests come from a specific geographic region
(i.e. Southeastern US, a specific set of states...